🙋🏾♀️I'm Brendaley Cadette
Why I Founded NoTude (No Negative AttiTude) Just Chill™
Why I Founded NoTude Just Chill™
NoTude Just Chill™ was born from a moment in my teens that could have ended my life and someone else’s. At seventeen, after a shop assistant violently grabbed my throat over a misunderstanding involving my younger brother, I realised how easily anger, fear, and a single bad decision,like carrying the camping knife my step‑father had confiscated days earlier,could have destroyed my future.
That experience, combined with decades of working with children and young people, taught me how quickly negative attitudes form through mistreatment, discrimination, and low self‑worth, and how powerful it is when someone intervenes with guidance, dignity, and belief.
I created NoTude Just Chill™ to offer that same intervention to today’s young people, especially as more are being targeted, coerced, and harmed through group‑based violence and exploitation.
With over 38 years of safeguarding experience, I built this organisation to provide a credible alternative to gang influence, grounded in trauma‑aware practice, contextual safeguarding, and real opportunity, so young people can protect their potential, change their narrative, and access the futures they deserve.
CHILL ZONE™ App
A Money-Can’t-Buy Digital Hub for Safety, Support & Opportunity
Co-designed with young people and students from City, University of London (St George’s), the CHILL ZONE™ App is a safe, gamified and trauma-aware platform for young people aged 11–24.
It brings together early intervention, education, aspiration, connection and rewards — all in one accessible digital space that encourages positive choices.
What Young People Can Access in the CHILL ZONE™
✅ Education & Safety
- Gang avoidance & exploitation awareness
- Violence prevention & legal consequences
- Conflict resolution & de‑escalation
- First aid for street‑based harm
- Early warning alerts for risky behaviour
- Guidance for young people, parents & professionals
✅ Support & Early Help
- Tailored resources for those at risk of grooming
- Safer pathways to trusted adults & services
- Tools to recognise unsafe peer or online environments
✅ Aspirational, Money‑Can’t‑Buy Opportunities
- Internships, apprenticeships & mentoring
- Accredited training & qualifications
- Creative, digital, sports & vocational pathways
- Industry access across TV/Film, Music, Tech, Retail, Health, Beauty, Trades, Fitness & more
✅ CHILL ZONE™ Rewards
- Points for positive choices
- Free merchandise & vouchers
- Exclusive experiences & priority access
✅ Interactive Gaming
- Safe, skill‑building mini‑games
- Challenges that reinforce positive behaviour
- Gamified learning that keeps young people engaged
The H.O.P.E. Framework™
Our four‑phase, trauma‑aware model strengthens protective factors, builds resilience, and supports safer decision‑making. It underpins all CHILL ZONE™ content and our wider youth engagement approach.
Community Impact
Every clothing purchase and partnership helps us develop the CHILL ZONE™ App, deliver our pilot programme, and provide life‑changing opportunities. All surplus is reinvested directly into the NoTude Just Chill™ CHILL ZONE™ Programme.
Join Us
We collaborate with youth services, schools, health, social care, police, and industry partners to create safer futures — one young person, one choice, one opportunity at a time.
🎯NoTude Just Chill™ Mission and Services
💫Changing Lives. Building Futures.
At NoTude Just Chill™ CIC, we support young people and families affected by gang-related violence, exploitation, and serious youth crime.
Our Mission
NoTude Just Chill™ CIC exists to prevent the grooming, exploitation, and serious youth violence affecting vulnerable young people. We focus on understanding what pulls young people into unsafe peer groups — and replacing it with something stronger: belonging, opportunity, safety, and hope.
Together, we help young people feel seen, supported, and safe — with a clear path towards stability, opportunity, and a brighter future. 🌈✨
✅ Our Services Include
💛 Trauma-Informed Mentoring
Specialist 1:1 support for young people at heightened risk of:
- Child Criminal Exploitation (CCE)🔗
- Exploitation 🧩
- Grooming 🎭
- School exclusion 🚫
- Weapons-enabled violence ⚠️
We build trust, safety, confidence, and resilience.
👥 1:1 & Group Mentoring
- Sessions that build emotional resilience, confidence, coping strategies, hope, and a sense of belonging. 🌱
🏫 School & College Workshops - Aligned with national safeguarding standards.
- Safety and awareness
- Healthy relationships 🌿
- Digital risks & online contact 📱
- Resilience & wellbeing 💪
- Decision-making skills 🧠
👨👩👧 Parent & Carer Support
- Helping families understand risk indicators, navigate school systems, rebuild communication, and access the right support. ❤️
🧭 Advocacy & Guidance
Hands-on support with:
- Exclusions 📘
- Exploitation concerns 🚨
- Missing episodes 🚔
- SEN processes 📝
- Multi-agency meetings 🧩
- No family is left alone in crisis 🏠
📣 Community Outreach & Speaking
- We raise awareness, empower communities, strengthen partnerships, and amplify young people’s voices. 🎤
🔶 H.O.P.E.™ Framework
🌟 Harnessing, Opportunity, Potential and Education
Our strategic model helps young people build:
✅ Resilience
✅ Skills
✅ Confidence
✅ Pro-social habits
✅ Positive identity
✅ Healthier relationships
It’s the foundation of all our work.
📱 Loyalty Rewards App (Chill Zone™ App Coming Soon)
Co-designed with young people and created alongside students at City, University of London. A unique Money Can’t Buy digital platform for 11–24 year olds, offering:
🎯 Positive behaviour rewards
🎯 Safety signposting
🎯 Wellbeing support
🎯 Early help pathways
🎯 Motivation & encouragement
📍 Where We Work
- Our pilot will support the community in Barnet and Harrow 🌳
🤝 Together, we move young people toward safety, stability, and brighter futures.
You are not just changing lives — you are saving them. 🌟
🌈NTJC H.O.P.E. Framework™
Harnessing
Opportunity
Potential &
Education
UNLOCKING PATHWAYS TO BRIGHTER TOMORROWS
OUR 4-PHASE PATHWAY TO EMPOWERMENT
At NoTude Just Chill™ CIC, our support goes deeper than prevention. The H.O.P.E. FRAMEWORK™ is our trauma-informed model that guides young people from early risk spotting to long-term transformation.
📘 Want to implement the H.O.P.E. FRAMEWORK™ in your school or community?
🌀 Our 4-Phase Pathway to Empowerment
01
🔵Phase 1: Early Prevention (Ages 11–15)
🧠Spot the signs. Shift the mindset.
📚We work with schools and youth organisations to raise awareness, build resilience, and deliver gang-prevention sessions that make a lasting impression.
🏫School & college-based interventions.
🔄Support with transitions and peer pressure.
🌟Focus on mindset shift, confidence, and goal-setting.
02
🟣Phase 2: Intervention (Ages 12 - 18)
🩵Support that reaches below the surface.
🛠️For those already at risk, we provide targeted, trauma-informed support that addresses the root causes of disengagement and vulnerability.
🤝1:1 therapeutic mentoring.
🗣️Speech, language, and communication support.
👨👩👧👦Family/carer engagement.
🧘🏾♀️Mental health awareness & emotional regulation.
03
🔶Phase 3: Resilience & Community (Ages 11-24)
🏘️Belonging. Safety. Strength.
🌍We help young people build identity, self-worth, and positive networks through community-driven, incentive-based support.
🧑🏽🤝🧑🏿Peer mentoring & safe spaces.
🤝Collaboration with schools, employers & CICs.
🎮Loyalty Rewards App, our “Money can’t buy” opportunities and rewards to incentives and motivate (coming soon).
04
🟢Phase 4: Lasting Impact
🚀From surviving to thriving.
🌱Our goal is long-term change. We support young people into independence, employment, and sustained personal growth.
🧰Skills development & life training.
💼Job placements & employability support.
📊Outcome tracking and progression measurement.
🔄Continued mentorship and check-ins.
📱Loyalty Rewards App -
The Chill Zone™
Coming Soon
Informed Choices - Real Rewards
🎮 Loyalty Rewards App – (Chill Zone™ App) Coming Soon
⭐ Informed Choices • Real Rewards
At NoTude Just Chill™ CIC, we believe positive change should be recognised and rewarded (with "Money can't Buy" Loyalty Rewards).
That’s why we’re developing a gamified, trauma-informed Loyalty Rewards App, co-developed with young people and students from City St George’s, University of London
This innovative Tech for Good tool supports young people to stay on track by offering real incentives for informed choices.
📱 What the App Will Offer:
🌟Paths to elements from Phase 1 to Phase 4 as they relate to the individual user.
✅ Track achievements like attendance, participation, and progress
💬Receive motivational messages and supportive feedback
🏅 Earn points and unlock “money can’t buy” rewards that motivate real change
🎯Reduce risk by reinforcing positive behaviour, consistency, and engagement
🔒Built with safeguarding, privacy, and trauma-informed practice at its core
🏫 Useful for schools: track engagement, demonstrate progress, and support early intervention
🧭 Some components from across all four phases of the H.O.P.E. Framework™, supporting young people with meaningful goals and consistent, trauma‑aware structure
🚀 Launching in 2026. Be part of the journey.
🤝Partner With Us
Together, we can build safer, stronger communities.
At NoTude Just Chill™ CIC, collaboration sits at the heart of everything we do.
We work with schools, youth hubs, funders, local authorities, CICs, and grassroots organisations to create lasting change in the lives of young people affected by violence, trauma, and exploitation.
⭐ Why Partner With Us?
We bring 38+ years of experience, trauma-informed practice, lived expertise, and a proven framework that improves outcomes for vulnerable young people.
We also welcome passionate volunteers who want to contribute their time, energy, or lived experience to help us deliver programmes, support events, or work behind the scenes.
🔒 All partnerships follow strict safeguarding, confidentiality, and data protection standards.
🌟 Opportunities to Get Involved
🏫 Partner Schools & Colleges
Host our early intervention workshops or mentoring programmes.
🔗 Refer Young People
Connect us with youth who may benefit from support.
🤝 Community Collaborations
Co-deliver events, pilot programmes, or support groups with us.
💼 Corporate & Community Sponsorship
Help us fund our Loyalty Rewards App, mentoring, or training programmes.
🎤 Speaking & Training Bookings
Invite Brendaley to speak, consult, or train your team.
💛 Volunteer With Us
Whether you’re a youth mentor, admin wiz, event helper, or simply passionate about positive change, we’d love to hear from you. (All volunteer roles receive appropriate training and support.)
Together, we can offer young people the hope, support, and opportunities they need to thrive. 🌱✨
📬Contact Us
Let’s Talk – We’re Here to Help
Whether you’re a parent, teacher, youth worker, funder, volunteer, or someone who wants to support our work, we’d love to hear from you.
At NoTude Just Chill™ CIC, every message matters.
Whether you're reaching out with a question, idea, referral, or opportunity to collaborate, our team is always ready to connect.
💜 Ways to Get in Touch
📞 Telephone: 07588 028192
📧 Email: brendaley@notudejustchill.co.uk